What if everyday business solutions felt modern and unexpectedly uplifting?
We think we proved it can. By leaning into a bold core color palette, expressive typography, and a mix of playful illustrations with everyday, human-focused photography, the campaign brings unexpected energy to the B2B space. It turns something traditionally serious into something vibrant, optimistic, and approachable—inviting people to see the future not as a finish line, but as the start of THE NEXT ANYTHING.
Illustrations
We were thrilled to collaborate with Chris DeLorenzo to help bring The Next Anything to life. His signature style, rooted in the simple manipulation of shapes and lines, paired perfectly with the campaign’s approachable tone. With hand-drawn textures and a tonal color palette, his illustrations added just the right balance of warmth, clarity, and charm, transforming complex ideas into something wonderfully human and visually memorable.
