How do you create a holiday campaign without cliché holiday colors and visuals?
By distilling that magical holiday feeling down to its purest form while staying true to the Walmart visual world, we created a holiday campaign that not only shined above the others, it sparkled. All without any illustrated Santa hats or stockings.
A little extra joy.
For even more joy, we turned Walmart’s delivery boxes into part of the celebration by wrapping each one with custom QR tape that delivered surprise shout-outs from celebrities and Walmart associates. And to make finding the perfect gift just as fun as giving it, we launched a first-of-its-kind AR experience that brought the joy of discovery to the holiday season.
